What is social makeup?

We know how essential makeup is to our daily lives, not only because it helps us look and feel beautiful, but also because it helps us convey our true colors. However, often when we have a social event, we don't know how to wear it or we feel confused about what style to choose.

That's why we've created this article, where we'll talk about social makeup, including the basics and essential products for achieving each makeup style based on the type of event or special date.

What is social makeup?

Social makeup focuses on highlighting natural beauty and adapting to different social events.

Unlike professional makeup, which can be more elaborate and specific to certain projects (such as photoshoots or fashion shows), social makeup is designed to be versatile and appropriate for any social occasion, from an elegant dinner to a casual get-together with friends.

Next, we want to tell you about the types of social makeup that exist and the essentials of each one.

Types of social makeup

Natural Makeup: Everyday Makeup.

Characteristics: This type of makeup seeks to highlight natural features without appearing to be wearing too much makeup. It's perfect for everyday wear.

Natural makeup is the simplest of all and you don't need to be an expert to achieve it.

Key Products:

• Tinted Serum: Provides light coverage and a natural finish, it is perfect because it hydrates and evens out skin tone without weighing it down.
• 1St. Scene Concealer : Contains hyaluronic acid and caffeine, ideal for dark circles and high points on the face to illuminate.
• Blush stick : Choose the shade Sugar Plum for a natural, luminous color on your cheeks.
• 1st. Scene Mascara : Enhances the volume of your lashes.
• Lip Gloss: Choose the cool ice shade for a subtle, fresh finishing touch.
• The First eyeshadow palette: Features neutral and earth tones, perfect for every day.

Daytime Makeup: For important daytime events.

Features: Daytime makeup is ideal for meetings or business lunches, offering a polished yet natural appearance.

Key Products:

• 1St. Scene Foundation: Medium-high coverage to even out skin tone without weighing you down.
• Pencil eyeliner: Perfect for giving prominence to the eyes.
• Artdeco eyeshadow palette : Ideal with brown, terracotta and gold tones.
• Allure Duo Blush: The Orange Weekend shade provides natural color to cheeks and lips.

Night Makeup: For celebrations or parties.

Characteristics: Evening makeup is characterized by dramatic looks, with smoky eyes and striking lips.

Key Products:

• 1St. Scene Foundation: For a flawless, night-ready skin look.
• Brids Palette: With 35 shades to create dramatic looks with earth tones, lilacs and neons.
• Black marker eyeliner: For precise and defined lines.
• 1st Scene Mascara: Enhances the volume of your lashes.
• Sublime Illuminator: For a natural glow with a wet effect.
• Lip liner + lipstick: Creamy and long-lasting with a matte finish and ink effect.

Recommendations when using social makeup

We want to share with you some tricks that can make a difference in your social makeup:

• Skin Preparation : Well-hydrated and prepped skin is key for any type of makeup. This will prevent products from caking, especially around the eyes. Don't skip skincare before you start!
• Less is more : Always apply products from less to more, build your makeup little by little and choose the finish you prefer, natural or very defined.
• Durability : For long events, be sure to use long-lasting products + fixatives.
• Adaptability : Don't limit yourself to one style. Try different looks and bring your creativity to every event.

Social makeup is a perfect tool for expressing your personality and adapting to different social situations.

With the right products and some basic knowledge, you can achieve any look, from the most natural to the most glamorous. We hope these tips are helpful and inspire you to create your own makeup look!

Remember that at Atenea, we have high-quality products so you can feel and look amazing on any occasion. #AteneaInspiresYou .