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ATHENA - Beauty Tips, Trends, and Products.

Beneficios de usar base en tu rutina de maquillaje
Sep 5, 2024
Benefits of using foundation in your makeup routine

Foundation is a must-have in every woman's makeup routine. Its main purpose is to conceal, minimize, or cover skin imperfections and thus unify or even out the skin tone. Now, if you want t...

¿Por qué el maquillaje se cuartea?
Sep 5, 2024
Why does makeup crack?

If you've ever carefully applied your makeup and, after a few hours, realized that your foundation has cracked or your fine lines have become more pronounced, you know how frustrating it can be. ...

Base de maquillaje vs Serum tinted: ¿Cuál es el mejor para ti?
Aug 28, 2024
Foundation vs. Tinted Serum: Which is best for you?

In the world of makeup and skincare, choosing between a foundation and a tinted serum can be confusing. Both have different benefits, and the right choice depends on your skin type and preferen...

Cómo aplicar sombras de ojos para elevar tus looks.
Aug 26, 2024
How to apply eyeshadow to elevate your look.

Eyeshadows are incredible tools that allow you to transform your look, enhance your beauty, and express your personality. At Atenea, we know how important they are for elevating your look. T...

El maquillaje como una herramienta de expresión
Aug 15, 2024
Makeup as a tool of expression

Article Since ancient times, humans have used color in different ways to express themselves, and one of them is through makeup, seeking to approach the social ideal of beauty. ...

Tendencias de maquillaje 2024 - 2025
Aug 8, 2024
Makeup Trends 2024 - 2025

Atenea was the first Colombian brand to be in charge of makeup for Colombiamoda 2024: More than 70 styles and 25 stage shows provided the ideal showroom to discuss our products and trends. Col...

Guía completa de brochas de maquillaje: Propósitos y usos
Jun 7, 2024
Complete Guide to Makeup Brushes: Purposes and Uses

Makeup is an art, and at Atenea, we want explorers, enthusiasts, and experts to learn and have the right tools to achieve the best results. Athena makeup brushes are essential for achieving a ...

8 productos básicos de maquillaje que no pueden faltar en tu cosmetiquera
Jun 5, 2024
8 makeup essentials that your makeup bag can't be without

Makeup Basics Guide Makeup has evolved over the years, going from a simple accessory to an essential tool for many people. Whether you wear makeup every day or just for special occasions, the...